GSK Insurance Brokers are one of Australia's leading providers of risk management, insurance, claims advocacy, and workers' compensation related advice. I developed a complete re-build of their outdated site on a new WordPress theme.

Lachlan was professional, experienced and most of all highly knowledgeable. Working together he was able to achieve and exceed our website development requirements in a timely and effective manner. I have no hesitation in recommending Lachlan.

The Brief

  • Create a new, modern website by developing from the SheildGroup theme selected by the client.
  • Handle existing connections with the previous site's forms that facilitate customer CTA and update the JS for these forms to meet theme's specifications.
  • Reference and adhere to design docs created and provided by the client throughout development stage.
  • Incorporate content of the new site to the pages as specified and allow forms to connect to existing, functional CRM back end tools.
  • Ensure that site will have longevity and can have all supporting framework (platform, theme, plugins, etc) updated for years to come.

The Solution

To meet the client's design specifications for the front end I needed to customise how the theme handled larger structures of data. This included adding theme side support for more columns, larger grid sizes, more dense menu dropdowns, and longer testimonials.

CTAs were a top priority throughout the site. As such every page has a inbuilt quoting form that uses no redirection and can be immediately submitted. These types of forms were integrated into the existing CRM tooal and campaigns so administrators could leverage the exact same resources for automated emails as before.

The business' previous site also had some longevity issues and was unable to be updated without causing issue. To alleviate this, I developed the new site as a child of ShieldGroup to facilitate all future updates the theme and surrounding framework may receive.